News


Breast Cancer Awareness Month

October 11, 2017 Cara Applewhite

Breast Cancer Awareness Month

As I'm sure you know, October is Breast Cancer Awareness Month. National Breast Cancer Awareness Month was founded in 1985 and has been going strong ever since. During the month of October you will see the color pink, the offical color of the cause, everywhere from sporting events to shopping malls to buildings lit up in the night. The goal of BCAM is to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment, and hopefully, someday, a cure.  This year Willow + Isolde is taking part in Breast Cancer Awareness Month. When...


THE BACKLESS TOP CONUNDRUM?!?

July 27, 2017 Cara Applewhite

THE BACKLESS TOP CONUNDRUM?!?

So you love the look of a good backless top or dress, but you just can't figure out what to wear underneath them? Well, I'm here to help you out with this little conundrum! I'll admit it. The backless look can be a tricky one to wear. Some styles look great with a simple bralette, like our Fiona Bralette, but others not so much. If a bralette doesn't work, then what? I guess there's always the option of going braless, but most of us probably don't feel comfortable doing that. So what is a girl to do?  I'm here to...


SHOP FOR A CAUSE

July 24, 2017 Cara Applewhite

SHOP FOR A CAUSE

When I opened Willow + Isolde, I knew that I wanted to do something more than sell clothes. I wanted to use the platform that the store has to do a little bit of good in the world. I brainstormed a few different ideas, and I finally settled on what I now refer to as Shop for a Cause with Willow + Isolde.  A few times a year Willow + Isolde will release a special merchandise item, and the profits from the sales of that item will be donated to a charity. Each item will benefit a different cause and...


WHERE DID WE GO?

July 19, 2017 Cara Applewhite

WHERE DID WE GO?

Willow + Isolde officially relaunched in June of 2017, and I am thrilled! When I was forced to close the store in October after only a few months in business I was devastated. I wasn't sure if reopening was going to be possible, but I am so happy that I was able to make it happen. Now some of you might be wondering where we went for those few months we were offline, and why did we close? Well, I'm here to answer those questions for you! I opened Willow + Isolde in June of 2016. It was a dream...


WHAT'S IN A NAME?

June 16, 2016 Cara Wildermuth

WHAT'S IN A NAME?

Names are powerful. They are identifiers. They are a first impression for the world. Parents are thoughtful when choosing names for children because they know a name is something that will be with their child forever.  Finding the right name for a boutique is a lot like finding the right name for a child. It has to be something special, something unique. It has to be something memorable but not too off the wall. It has to be just right.  When it came time to choose a name for the store, I knew I wanted something special that paid tribute...