July 24, 2017 Cara Applewhite

When I opened Willow + Isolde, I knew that I wanted to do something more than sell clothes. I wanted to use the platform that the store has to do a little bit of good in the world. I brainstormed a few different ideas, and I finally settled on what I now refer to as Shop for a Cause with Willow + Isolde. 

A few times a year Willow + Isolde will release a special merchandise item, and the profits from the sales of that item will be donated to a charity. Each item will benefit a different cause and a different charity. My hope is to eventually grow this venture into something much bigger, but you have to start somewhere right?

For our first Shop for a Cause, I chose mental health awareness and suicide prevention. This is a cause that is very near and dear to my heart. I lost my father to suicide when I was 22 years old, and I have struggled with my own battle with depression and suicide since I was a teenager. Because of my personal connection to this particular cause it seemed like a perfect fit for the first ever Shop for a Cause. Stay tuned for future causes! 

Find out more about the "f;ghter" tank and pick one up for yourself while you're there! 





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